Cross-Platform Audience Intelligence

Finally see who your audience really is.

StatSocial turns the real social behavior of 150M+ identity-resolved U.S. adults into a complete picture of any audience: their interests, media habits, the creators they trust, and the brands they love. Where panels guess and platform analytics stop at one channel, StatSocial shows you the whole person, across platforms.

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Technology Behind StatSocial

Resolving consumer identities at scale across major platforms.

StatSocial’s patented PeopleGraph connects public social behavior across 7+ platforms into a single privacy-safe view of each person. The KnowledgeGraph then maps each one across 300K+ observed behavioral attributes.

Insights into Action

Insights you can actually act on.

Influencer & media planning

See where your audience actually engages, from national channels to niche podcasts, and validate creators with real audience data.

Persona development

Replace assumption-based personas with segments built from observed behavior, ready for targeting and messaging.

Competitive intelligence

Profile a competitor’s audience and find the gaps: who they’re reaching that you’re not, and how.

Activation & enrichment

Push identity-resolved audiences directly into your marketing stack, from paid media to CDPs and clean rooms.

New from StatSocial

Your Insights Report shows you who your audience is. Now ask them questions.

Grounded in real social behavioral data, StatSocial’s newly launched Digital Twins and Focus Groups bring quantitative and qualitative research together: survey the AI twins of your exact audience, then have an on-demand discussion.

Digital Twins

  • Ask anything. Purchase drivers, brand perception, concept reactions, pricing signals, and more.

  • Move fast. Results in hours, so research keeps pace with campaign timelines.

  • Skip recruiting. No panels, no incentives, no fielding delays.

Focus Groups

  • Hear the why. Open-ended discussion that surfaces motivations and objections.

  • Probe follow-ups. Follow up questions go as deep as a live moderator would.

  • Weight every voice. Every response is sized to the volume of buyers it represents.

Industry recognized. Client recommended.

Trusted by the brands and agencies that move markets

Marketing teams at Crumbl and Nestlé use StatSocial to turn social behavior into decisions.

"StatSocial helps us make data-driven decisions for understanding content and channel consumption habits that might otherwise be decided based on intuition or anecdotal data."

Bryan S.Sr. Social StrategistEnterprise Agency

"We're often asked demographic and interest questions where little data exists, and where traditional tools like MRI and GWI can't drill down. StatSocial fills that gap."

Josh D.Research DirectorEnterprise Agency

"We are able to reach audiences that we wouldn't be able to reach organically on social media platforms. We have achieved a 6X ROAS on our competitor conquesting campaign because of StatSocial."

Nicole M.Marketing ManagerMid-Market Brand