StatSocial Blog
How to Calculate Influencer Marketing ROI Without Engagement Metrics & Promo Codes
Influencer marketing has become a cornerstone for many brands, with 69% of consumers saying they...
How to Calculate Influencer Marketing ROI Without Engagement Metrics & Promo Codes
Influencer marketing has become a cornerstone for many brands, with 69% of consumers saying they trust influencer recommendations. Yet, marketers who have measured digital and paid media programs...
How to Calculate Influencer Marketing ROI Without Engagement Metrics & Promo Codes
Influencer marketing has become a cornerstone for many brands, with 69% of consumers saying they trust influencer recommendations. Yet, marketers who have measured digital and paid media programs for years are often left in the dark when it comes to quantifying the...
How to Maximize Existing AI Data Platform Investments with Social Audience Data
In the world of AI, the quality of your data defines the limits of what you can achieve. When social audience data is integrated across an AI data platform, you gain a competitive edge that goes beyond traditional data sources, enabling AI systems to perform at their...
Audience-First Influencer Discovery and Measurement: The Future of Influencer Marketing
The world of influencer marketing is evolving, and marketers are constantly on the lookout for tools that go beyond surface-level metrics to help them reach their target audiences effectively. Most marketers start their campaigns using common influencer discovery...
StatSocial Redefines Influencer Marketing and Measurement with Launch of Audience-First Discovery Product Inclusive of 45M+ Influencers and Creators
NEW YORK, Nov. 7, 2024 -- StatSocial, the company focused on an audience-first approach across social platforms, is disrupting the influencer marketing industry with the announcement of its groundbreaking new tool for marketers and media planners. Unlike other...
A Look at Sweetgreen’s Audience: Their Media Preferences, Favorite Influences, Interests & Affinities
At StatSocial, we love data. And we especially love taking deep dives into the audiences of some of our favorite brands. A little while back, we dove into the core audience of LaCroix, and today we are back at it with more insights–this time for Sweetgreen. Sweetgreen...
How to Create Actionable Buyer Personas: The Audience Intelligence Tool Every Marketer Needs
Buyer personas are key to delivering personalized experiences to your audience, but traditional methods for developing these personas are often time-consuming and labor-intensive. They require collecting customer questionnaires, conducting exhaustive consumer...
The Consumers Drinking LaCroix
Back in 2008, StatSocial’s content creator, Justina, studied abroad in Italy where restaurants offered “acqua frizzante”—aka sparkling water—more frequently than distilled, a novel concept for an American at the time. Fast-forward to today, it’s not uncommon to find...
What Does An Audience-First Marketing Strategy Actually Look Like?
As marketers, we know that the customer always comes first. It’s a core principle of any successful brand. But what about your target audience? Shouldn’t the same notion apply? Taking an audience-first approach to marketing isn’t a new concept. But it’s one that very...
Know The Political Preferences & Leanings Of Your Customers
There’s an old adage in America that says, “Never discuss politics or religion in polite company.” For years, this belief reigned true with brands to avoid rocking the boat with their customer base. And while taking part in culture wars—conflicts between different...
Unlocking New Marketing & Insights Opportunities: StatSocial and LiveRamp Enhance Partnership
StatSocial and LiveRamp, the leading global data collaboration platform, are pleased to announce an enhanced partnership that opens up new avenues for marketers to fine-tune their go-to-market strategies and maximize campaign efficacy. Through this collaboration,...
StatSocial Recognized in G2’s Audience Intelligence High Performer Report
2024 is off to a great start for our StatSocial team. Our platform is helping hundreds of clients make meaningful connections with their ideal consumers and we’ve got some exciting new product updates in the works. The icing on the cake? It was just announced that...