KnowledgeGraph segments
Interests, media, brands, household, and professional signals
Real people. Real social behavior. Connected everywhere.
One platform turns what 219M U.S. adults follow, watch, and engage with into audiences every team can analyze, survey, interview, and activate.
Request a demo
StatSocial PeopleGraph
Real people, real social behavior
219M U.S. adults across 8 social networks
Thousands of attributes and insights
- Brand affinities
- Trusted creators
- Media habits
- Interests and passions
- Personas
- Political leanings
Build an audience
HikingFollows@outdoorgurl
3.8M
U.S. adults with a hiking affinity
Activate to
DSPsSocial adsCTVLiveLive focus group
Hiking affinity audience
You
What makes you trust a new hiking gear brand?
Jordan R.
Weekend backpacker, 32
Makes up 34% of audience
Digital Twin
Seeing it hold up on a real trip. A creator testing boots on a muddy trail beats any spec sheet.
Maya T.
Day hiker and trail runner, 29
Makes up 18% of audience
Digital Twin
Reviews from people who hike like I do. If it survives a whole season, I'll recommend it to everyone.
Define your audience. Then take action.
Build any audience from thousands of StatSocial’s proprietary KnowledgeGraph segments, the followers of any creator, or your own first- and third-party data.
Creator audiences
Followers, engagers, and subscribers of any influencer or creator
Your own data
First- and third-party data matched to real people through PeopleGraph
Your audience
Sustainable Fashion Shoppers
4.2Mreal people
Ready to analyze, interview, survey, and activate
AskStatSustainable Fashion Shoppers
vs. US adults
You
Who are the top creators this audience follows that we’re not working with yet?
StatSocial
The creators with the highest affinity for this audience:
Maya Castellanos
@mayawearsitagain
1M followers
Thrift & resale
19.8x
Jonah Reyes-Park
@slowclosetjonah
250K followers
Thrift & resale
17.2x
Priya Anand
@priyamends
250K followers
Repair & upcycling
15.6x
Theo Lindqvist
@theo.secondhand
100K followers
Vintage menswear
13.4x
You
Which podcasts should we partner with to reach this audience?
StatSocial
The podcasts this audience over-indexes on most:
The Second Rack
Weekly · Fashion
800K listeners
Fashion & culture
18.6x
Worn Well
Biweekly · Interviews
400K listeners
Sustainability
15.1x
Closet Confidential
Weekly · Advice
250K listeners
Style & wardrobe
12.3x
Skip the report. Just ask the question.
Get insights on any audience you build, drawn from what people actually follow, watch, and engage with on social.
Question AskStat, StatSocial’s AI assistant, in plain English and get answers in seconds.
What you can learn about any audience
Creators & influencers
The accounts your audience follows and engages with
Media
The publishers, shows, and outlets they actually consume
Brands
The brands they follow and engage with
Interests
Passions and hobbies, from hot yoga to vintage resale
Demographics & geography
Age, gender, ethnicity, income, and where they live
Personality traits
How they think, decide, and see the world
Personas
Prominent personas based on shared interests and affinities
Professional
Job titles and employers, for B2B audiences
Put your most important customers in the room
Focus Groups let you interview Digital Twins, grounded in the behavior of real individuals. Bring in your audience’s top personas or your own survey panelists, ask anything live, and see every answer weighted to the share of real buyers it represents.
- Skip recruiting and scheduling: your audience is already in the room
- Go one-on-one to probe the “why” and follow any thread
- Trace every answer back to its cohort, distribution, and rationale
Digital Twin Surveys
Need numbers too? Survey the same Digital Twins to test messages, concepts, and creative at scale, with results in hours. Digital Twin surveys average 3.3 points of error on core behavioral benchmarks from Pew, Gallup, and Nielsen, competitive with the 5–6 points typical of opt-in online panels.
You to all 3 Digital Twins
What makes you pick one airline over another?
Marcus T.Road Warriors40% of flyers
Frequent business flyers who chase status, lounge access and on-time departures
Status, honestly. Once I’m close to the next tier, I’m not switching over a $40 difference. Lounge access and leaving on time matter more to me than the fare.
Follow up 1:1See the dataFeature
Priya S.Deal Seekers34% of flyers
Price-first travelers who compare the total fare, fees included, before booking
Total price. A cheap fare means nothing if the bag fees double it, so I check the final number at checkout before I commit.
Follow up 1:1See the dataFeature
Dana R.Family Planners26% of flyers
Parents booking for the whole family who want seats together and easy changes
Seating us together without charging extra. With two kids, free changes and an app that actually works beat saving a few dollars.
Follow up 1:1See the dataFeature
Deliver data to your preferred environment
Send StatSocial audiences to your ad platforms and clean rooms, or add their social behavior to the records in your CRM, AI, influencer, and listening tools.
AI platforms
Influencer marketing tools
Social listening tools
Media buying platforms
Cloud data & clean rooms
CRM & CDP
+ Custom integrations via API, warehouse shares, or secure file delivery
Everyone else asks AI to invent people. We start with real ones.
Every audience, answer, and interview in StatSocial runs on data you can’t get anywhere else.
PeopleGraph
Links billions of public social profiles across 7 social networks to 300M verified identities worldwide.
KnowledgeGraph
Turns social behavior into thousands of interests, creators, media, brands, household, and professional signals you can build from and ask about.
Digital Twins
Anonymized twins of real people, grounded in what they follow, watch, and care about, so every answer comes with its reasoning.
What executive leaders have to say about StatSocial
"There isn't a big delta between how they're responding as a twin and how we're seeing them show up in real life."
"We're often asked demographic and interest questions where little data exists, and where traditional tools like MRI and GWI can't drill down. StatSocial fills that gap."
"StatSocial helps us make data-driven decisions for understanding content and channel consumption habits that might otherwise be decided based on intuition or anecdotal data."
Industry recognized. Client recommended.
Frequently asked questions
Three: AskStat, StatSocial’s AI Assistant, which answers questions about any audience you build in plain language; Focus Groups for live qualitative interviews with Digital Twins of your persona clusters or survey panelists; and Digital Twins Surveys for quantitative research on any audience in hours. All three run on the same PeopleGraph and KnowledgeGraph data as the rest of the platform.
For AskStat, yes. AskStat lives inside your audience’s Insights report, so you run the report and then ask questions of it instead of digging through it. Focus Groups don’t need a report: you can open one on its own.
A general chatbot answers from the open web and its training data. AskStat answers from your audience’s Insights data, built on PeopleGraph and KnowledgeGraph, so you get the specific creators, media, and affinities that define the people you care about.
From public social activity. PeopleGraph links billions of public social profiles across 7 social networks to verified identities, and KnowledgeGraph organizes what those people follow, watch, and engage with into thousands of attributes. You can also match in your own first- and third-party data.
Surveys give you quantitative answers at scale, with a written rationale behind each response. Focus Groups are qualitative: you ask open-ended questions live, follow up with individual twins, and see each voice weighted to the share of buyers it represents. Both use the same Digital Twins, so your quant and qual line up.
Yes, two ways. After running a Digital Twin survey, you can expand on the results with a Focus Group to understand the why behind the answers. Or you can upload panelists from a study run outside StatSocial, build an audience from them, and start a Focus Group with those individuals.