StatSocial Blog

In the world of AI, the quality of your data defines the limits of what you can achieve. When social audience data is integrated across an AI data platform, you gain a competitive edge that goes beyond traditional data sources, enabling AI systems to perform at their...

At StatSocial, we love data. And we especially love taking deep dives into the audiences of some of our favorite brands. A little while back, we dove into the core audience of LaCroix, and today we are back at it with more insights–this time for Sweetgreen. Sweetgreen...

Buyer personas are key to delivering personalized experiences to your audience, but traditional methods for developing these personas are often time-consuming and labor-intensive. They require collecting customer questionnaires, conducting exhaustive consumer...

Back in 2008, StatSocial’s content creator, Justina, studied abroad in Italy where restaurants offered “acqua frizzante”—aka sparkling water—more frequently than distilled, a novel concept for an American at the time. Fast-forward to today, it’s not uncommon to find...

As marketers, we know that the customer always comes first. It’s a core principle of any successful brand. But what about your target audience? Shouldn’t the same notion apply? Taking an audience-first approach to marketing isn’t a new concept. But it’s one that very...

There’s an old adage in America that says, “Never discuss politics or religion in polite company.” For years, this belief reigned true with brands to avoid rocking the boat with their customer base. And while taking part in culture wars—conflicts between different...

StatSocial and LiveRamp, the leading global data collaboration platform, are pleased to announce an enhanced partnership that opens up new avenues for marketers to fine-tune their go-to-market strategies and maximize campaign efficacy. Through this collaboration,...