StatSocial Data

Audience Measurement

Leverage exposure files of organically exposed audiences to measure sales attribution, in-store traffic, or other key metrics by integrating with first and third-party datasets within your preferred data environment.

Audience Modeling

Utilize StatSocial’s data for modeling to gain expanded insights on your ideal customers, and take an audience-first approach to media and influencer planning.

Audience Targeting

Seamlessly activate specific consumer, brand, or social audiences at scale across the digital ecosystem, including paid media, OTT, mobile, CTV, and more.

Data Enrichment

Gain the most comprehensive understanding of your customers and audience by enriching existing datasets with StatSocial cross-platform social audience insights.

Interests & Passions

Understand your audience’s unique interests and passions by evaluating their behavior across major social platforms.

Earned Engagement

Capture preferred content types and distribution channels through analysis of an audience’s interactions with earned media publications across social media.

B2B Data

Create or refine audiences based on professional attributes, such as profession, employer, and industry, for targeted B2B campaigns.

Persona Clusters

Identify the most prominent persona clusters within any audience along with their unique attributes to inform segmentation and go-to-market strategies.

Accuracy

Utilize StatSocial’s self-declared social audience data, linked to verified accounts and free from bot interference, for a precise understanding of your target audiences.

Quality

Overcome the limitations of traditional data modeling by creating audiences using regularly updated insights across tens of millions of real individuals.

Privacy 

Access audience data sourced from publicly available social channels with no reliance on third-party cookies or device IDS, enabling CCPA and GDPR compliant use cases.