Background
A genetic testing company that traditionally sold their product exclusively through referring physicians decided to pivot to a direct-to-consumer model. For support during this transition, they partnered with CEG Agency to identify, engage, and convert niche audiences interested in specific health and wellness topics, such as assessing one’s risk for certain cancers like breast and ovarian.
However, Meta’s removal of targeting capabilities for specific healthcare interests and keywords presented a challenge. CEG Agency and their client needed a solution that would allow them to build audiences based on their engagement with relevant topics for campaign targeting. This need led their team to StatSocial, a platform uniquely capable of building precise audiences at scale and seamlessly activating them across the digital ecosystem.
Solution
Through StatSocial’s social media audience targeting and influencer marketing capabilities, the CEG Agency team was able to deliver the following to their client:
Advanced Social Media Audience Targeting Capabilities
CEG Agency used StatSocial’s audience intelligence platform to pinpoint audiences interested in health, wellness, and specific diseases, including various cancers. These highly targeted audiences were then activated across Facebook and other social platforms to optimize campaign performance and reach.
Influencer Campaign Amplification
To promote their client’s genetic testing kit, CEG Agency partnered with 12 content creators. Using StatSocial, they were able to build and retarget audiences engaging with these creators, amplifying both the agency’s messaging and the creators’ content across multiple digital channels for maximum impact.
“StatSocial’s advanced audience targeting capabilities have revolutionized how our CEG Agency executes paid whitelisting campaigns. By moving beyond basic demographics, we can pinpoint hyper-specific health and wellness audiences and even tap into the unique followings of influencers. With StatSocial, we can also create highly effective lookalike audiences, enabling us to scale campaigns and reach similar, high-intent consumers with precision. This powerful combination of targeting and audience expansion ensures our clients’ messages resonate deeply and deliver extraordinary results across the digital ecosystem.”
Outcome
By creating and activating on these custom healthcare and influencer audiences, the results from this new direct-to-consumer model exceeded expectations. Within 3-4 weeks of this new go-to-market campaign launch, social ads generated 150,000 link clicks and drove over a 2x increase in sales. This remarkable growth can be largely attributed to CEG Agency’s implementation of StatSocial’s advanced audience targeting capabilities.
“StatSocial served as the ‘glue’ connecting influencer campaigns, paid media, and advanced segmentation, transforming a new go-to-market campaign into a groundbreaking success. The CEG Agency’s ability to quickly identify niche audiences and then activate them across channels because of StatSocial has set a new benchmark for healthcare marketing.”
The Importance of Leveraging Social Audience Data for Advanced Targeting
The collaboration between the Genetic Testing Kit company, CEG Agency, and StatSocial exemplifies just how critical social audience data is to reaching niche audiences, and amplifying influencer campaign reach when readily available social targeting tools prove to be limiting. Leveraging StatSocial’s data and activation solutions, the CEG Agency team successfully identified and targeted niche audiences interested in specific healthcare topics and amplified their influencer campaigns. The results were extraordinary—a 2x increase in sales. This case study highlights how innovative solutions like StatSocial’s can unlock transformational growth, setting a new standard for direct-to-consumer healthcare marketing.
Learn more about StatSocial’s audience targeting and activation, and influencer marketing solutions, or schedule an introductory call with a member of our team to get started.
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