StatSocial and LiveRamp, the leading global data collaboration platform, are pleased to announce an enhanced partnership that opens up new avenues for marketers to fine-tune their go-to-market strategies and maximize campaign efficacy. Through this collaboration, brands gain access to tools and data previously out of reach, setting new benchmarks in consumer engagement and campaign performance.
Discover the Consumer Insights You’ve Been Missing
As the exclusive provider of cross-platform social audience insights, StatSocial offers brands an unparalleled view into consumer interests, brand affinities, trusted influencers, and media preferences. This rich data, sourced from major social platforms, is crucial for marketers looking to maximize the impact of every marketing dollar spent.
And now, the latest integration between StatSocial and LiveRamp, empowers brands to:
- Fill Critical Data Gaps: Enhance audience segmentation with premium social data.
- Refine Media and Influencer Strategies: Utilize detailed consumer media and influencer preferences to plan more effectively.
- Activate Vertical-Specific Segments: Implement out-of-the-box segments for hyper-focused targeting, enhancing campaign performance.
- Optimize With Custom Segments: Access any consumer, brand, or social audience within preferred data environments for campaign measurement and optimization.
Integrating Insights for Strategic Planning
Within StatSocial’s platform, analyze any first-party segments from your LiveRamp environments to deepen your understanding of these audiences. Uncover their unique interests, brand affinities, trusted influencers, and preferred media, from traditional outlets to niche podcasts. Leverage these insights to fuel a more precise media and influencer strategy that will ensure you reach the right audience and spend every dollar effectively.
Implementing High-Impact Campaigns
Deploy high-impact campaigns within your LiveRamp environment using StatSocial’s vertical-specific segments. Cut through the noise by targeting only those crucial for your business’s success. Whether you are targeting finance professionals, pet owners, or Super Bowl fans, quickly and easily reach the audiences most relevant to your brand.
The Future of Campaign Measurement
Once a campaign has been deployed, create custom consumer, brand, or social audiences within StatSocial’s platform and access those audiences within any preferred data environment for measurement. These insights will guide your team in refining and optimizing future campaigns, whether analyzing brand loyalists, influencer followers, or engaged social audiences.
Conclusion: Maximize the Impact of Your Marketing Programs
This enhanced partnership between StatSocial and LiveRamp delivers comprehensive insights for every phase of your campaigns, from initial planning through to optimization. Equipped with these capabilities, marketers can execute more precise and impactful strategies, leading to improved ROI and heightened customer engagement.
Embrace the future of marketing with StatSocial and LiveRamp—where advanced data insights meet strategic precision.
To get started, schedule an intro call with a member of our team.