Image source: Distractify In 2020, Dunkin’ collaborated with then-16-year-old TikTok sensation Charli D’Amelio to introduce “The Charli,” a...
ROI
Here’s How to Accurately Measure the ROI of Earned Campaigns
Most people think of social media as a place to connect with loved ones and those with like-minded interests. But social media is also essential for...
The Limitations of Social Listening For Influencer Marketing
According to the Digital Marketing Institute, nearly half of all consumers rely on influencers for recommendations. Given that statistic, it should...
5 Key Tactics to Identify Your Brand’s Most Impactful Influencers
When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers...
“Talking Influence” — StatSocial on Influencer Attribution
Over at the industry leading publication, Talking Influence, StatSocial's Founder and President, Michael Hussey has written a piece entitled,...