Here at StatSocial, we are excited to announce that we are the proud recipient of the “Influencer Marketing Innovation Award” by MarTech...
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Tune-In: StatSocial + The Marketing Hero Podcast
This week we were fortunate to have our Marketing Director, Marlee Gauthier featured on The Marketing Hero Podcast, where a range of topics within...
How To Decrease Confirmation Bias in Market Research
As marketer’s we constantly make educated guesses about our target audience, from what motivates them to purchase, to what they’re interested in, to...
The Limitations of Social Listening For Influencer Marketing
According to the Digital Marketing Institute, nearly half of all consumers rely on influencers for recommendations. Given that statistic, it should...
5 Key Tactics to Identify Your Brand’s Most Impactful Influencers
When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers...
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
How Social Audience Insights Transform Your Data Strategy
If you think about how your marketing team operates today—various research, campaigns, and strategic planning all happen simultaneously. Data is...
Calculating Charli D’Amelio’s massive sales lift for Dunkin’ — StatSocial Influencer Attribution Use Case
In September it was announced that 16-year old TikTok superstar, Charli D'Amelio, would be partnering with international coffee and doughnut chain,...