When you think about where your target audience frequents most—odds are, social media comes top of mind. Social media usage is astounding. With 3.6...
digital personas
The Top 10 Travel Destinations for Families This Summer
It's nearly the official start to summer, which means we all have one thing on our minds…vacation! For a lot of us, summer vacation comes with...
What Do Audience Insights About Celebrity Chefs & Foodie Publications Reveal?
It’s officially November, which means we’re knee deep into autumn. And while we’re still adjusting to colder weather and complaining about the end...
Who’s Fueling The Chicken Sandwich Craze?
Here at StatSocial, we’re obsessed with data. It’s pretty hard not to be when you have millions of data points right at your fingertips. From time...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
How Social Audience Insights Transform Your Data Strategy
If you think about how your marketing team operates today—various research, campaigns, and strategic planning all happen simultaneously. Data is...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a...