StatSocial Blog
The Consumers Drinking LaCroix
Back in 2008, StatSocial’s content creator, Justina, studied abroad in Italy where restaurants...
The Consumers Drinking LaCroix
Back in 2008, StatSocial’s content creator, Justina, studied abroad in Italy where restaurants offered “acqua frizzante”—aka sparkling water—more frequently than distilled, a novel concept for an...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a combination of consumer research, analysis, and perhaps even a bit of trial and error. Ask that same group of marketers if...
Why Social Insights Are the Most Important Part of Your Audience Analysis
How often do you use social media? For most of us, more than we’d like to admit. On average, people spend over 2 hours a day on various social platforms. It’s a fixture in our everyday life—making it a goldmine for consumer insights. Despite all of this, it wasn’t...
Calculating Charli D’Amelio’s massive sales lift for Dunkin’ — StatSocial Influencer Attribution Use Case
In September it was announced that 16-year old TikTok superstar, Charli D'Amelio, would be partnering with international coffee and doughnut chain, Dunkin'. It has been widely reported is that the campaign has been a success, with the drink selling like crazy, and...
Social Audience Attribution – What Apparel Brands Do Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube Users Buy?
StatSocial analyzed the purchase data for 37 leading apparel brands, and overlaid these insights with the users of Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube. This analysis enabled us to determine which platforms’ users spend the most (or least)...
StatSocial Partners with LiveRamp to Bring Social/Earned/Influencer Audiences to the Data Store
StatSocial, a patented audience intelligence platform for earned and social data that defines audiences across more than 85K attributes, announced a partnership with LiveRamp, a leading provider of omnichannel identity resolution. Through the partnership, StatSocial...
Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising?
StatSocial’s Silhouette is the industry's most advanced audience intelligence platform, and a vital component of any comprehensive market research initiative. Integrating our data to your research panel unlocks tremendous opportunities. Below is a high level example...
The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data
Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram, Twitter, YouTube, Pinterest, and Snapchat — analyzing their purchasing habits across numerous categories. By...
“Talking Influence” — StatSocial on Influencer Attribution
Over at the industry leading publication, Talking Influence, StatSocial's Founder and President, Michael Hussey has written a piece entitled, "Attribution: The Missing Link for Influencer Marketing?" After a brief outline of social media marketing's evolution (leading...
StatSocial is the Twitter Audience Insights Alternative
Twitter discontinued its Audience Insights from Twitter Analytics in January 2020. Introduced in 2015, Twitter's Audience Insights provided in-depth data/insights about Twitter followers and those who engaged with tweets. Insights included demographic information,...