StatSocial Blog
How to Calculate Influencer Marketing ROI Without Engagement Metrics & Promo Codes
Influencer marketing has become a cornerstone for many brands, with 69% of consumers saying they...
How to Calculate Influencer Marketing ROI Without Engagement Metrics & Promo Codes
Influencer marketing has become a cornerstone for many brands, with 69% of consumers saying they trust influencer recommendations. Yet, marketers who have measured digital and paid media programs...
How To Decrease Confirmation Bias in Market Research
As marketer’s we constantly make educated guesses about our target audience, from what motivates them to purchase, to what they’re interested in, to their life and family stage. But the fact is, those assumptions can bias how we go about conducting research. A good...
The Limitations of Social Listening For Influencer Marketing
According to the Digital Marketing Institute, nearly half of all consumers rely on influencers for recommendations. Given that statistic, it should be no surprise that the influencer marketing industry is rapidly expanding and set to eclipse $13 billion in revenue...
5 Key Tactics to Identify Your Brand’s Most Impactful Influencers
When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers look at things like follower count and the influencer’s overall popularity. On the surface, these seem like good...
A Step-By-Step Guide To Your 2022 Marketing Planning
Marketers, let’s chat about your 2022 marketing strategy. Ideally, you’d already have this completed—but if you don’t, don’t stress! It's not too late and we’re here to help. We’ve outlined step-by-step what to consider as you create a robust marketing plan to support...
New Year, New And Improved StatSocial
It’s hard to believe another year has come and gone. Without sounding too cliché, time really did fly by in 2021. But we believe it was time well spent—gathering feedback from our users and getting to work making some pretty significant updates to the StatSocial...
The Secret To Overcoming A PR Crisis? Social Audience Insights.
A PR crisis happens fast and seemingly out of nowhere. But when it hits, it can feel all consuming and as if you’ll never dig your way out. The key is to arm yourself with the right tools to successfully manage the fallout, and hopefully come back stronger than ever....
What’s Next For StatSocial
A Look Back at 2021 With Covid-19 still looming, it comes with no surprise that marketers have been forced to find new ways to connect with their audiences. While StatSocial has been focused on enabling our clients to more effectively reach and engage buyers in a...
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of thousands of dollars to bring members of their target audience into a room and ask questions relevant to their brand....
MarTech Outlook Recognizes StatSocial’s Platform As The Missing Piece to Marketing Attribution
Did you know? Over half the global population actively engage on social media for 2 hours every day. Let that sink. Social media is arguably the most important source of audience insights for marketers today. That’s why it’s essential that you have the right tools in...
What Do Audience Insights About Celebrity Chefs & Foodie Publications Reveal?
It’s officially November, which means we’re knee deep into autumn. And while we’re still adjusting to colder weather and complaining about the end of daylight savings (aka why are we still doing it?)—November has its perks. Because cooler weather and Thanksgiving...