StatSocial Blog
How to Create Actionable Buyer Personas: The Audience Intelligence Tool Every Marketer Needs
Buyer personas are key to delivering personalized experiences to your audience, but traditional...
How to Create Actionable Buyer Personas: The Audience Intelligence Tool Every Marketer Needs
Buyer personas are key to delivering personalized experiences to your audience, but traditional methods for developing these personas are often time-consuming and labor-intensive. They require...
The Secret To Overcoming A PR Crisis? Social Audience Insights.
A PR crisis happens fast and seemingly out of nowhere. But when it hits, it can feel all consuming and as if you’ll never dig your way out. The key is to arm yourself with the right tools to successfully manage the fallout, and hopefully come back stronger than ever....
What’s Next For StatSocial
A Look Back at 2021 With Covid-19 still looming, it comes with no surprise that marketers have been forced to find new ways to connect with their audiences. While StatSocial has been focused on enabling our clients to more effectively reach and engage buyers in a...
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of thousands of dollars to bring members of their target audience into a room and ask questions relevant to their brand....
MarTech Outlook Recognizes StatSocial’s Platform As The Missing Piece to Marketing Attribution
Did you know? Over half the global population actively engage on social media for 2 hours every day. Let that sink. Social media is arguably the most important source of audience insights for marketers today. That’s why it’s essential that you have the right tools in...
What Do Audience Insights About Celebrity Chefs & Foodie Publications Reveal?
It’s officially November, which means we’re knee deep into autumn. And while we’re still adjusting to colder weather and complaining about the end of daylight savings (aka why are we still doing it?)—November has its perks. Because cooler weather and Thanksgiving...
Marketers, Here Are Our Predictions About What A Cookieless Future Will Look Like And How To Succeed
For those of you who read our blog, you know we’ve been talking about the end of third-party cookies for quite some time. This is a huge deal for marketers everywhere because let’s be real—we’ve all been heavily reliant on cookies to create better experiences for our...
Who’s Fueling The Chicken Sandwich Craze?
Here at StatSocial, we’re obsessed with data. It’s pretty hard not to be when you have millions of data points right at your fingertips. From time to time, we like to have a bit of fun with our platform’s vast audience insights to see what we can uncover about who is...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and retention. But only if you have the right insights. Many platforms boast their abilities to provide best in class social...
StatSocial & LiveRamp’s Partnership Expands to Allow Integrated Social Audience Insights
The team at StatSocial is excited to announce that we’ve expanded our partnership with LiveRamp to allow customers to enrich their existing data even further with integrated social insights. We’ve teamed up with LiveRamp, the leading data connectivity platform, for...
How Social Audience Insights Transform Your Data Strategy
If you think about how your marketing team operates today—various research, campaigns, and strategic planning all happen simultaneously. Data is likely at the core of every initiative you run. But where is your team getting their data from? For most marketing teams,...