StatSocial Blog
How to Maximize Reach, Conversions & ROAS with Audience-First Channel Optimization
Reaching your audience in today’s fragmented media landscape is more challenging than ever....
How to Maximize Reach, Conversions & ROAS with Audience-First Channel Optimization
Reaching your audience in today’s fragmented media landscape is more challenging than ever. Traditional sources like media kits, demographics, basic engagement metrics, and surface-level social...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to complete the transaction? This process is called the “buyer journey”—a concept that has existed in marketing for decades. In...
Tune-In: StatSocial + The Marketing Hero Podcast
This week we were fortunate to have our Marketing Director, Marlee Gauthier featured on The Marketing Hero Podcast, where a range of topics within the SaaS space are discussed. It’s to no surprise that much of the discussion between host Maia Morgan Wells and Marlee...
Survey Profiling: Using Social Audience Insights To Identify Tesla Owners
Market research is an essential part of any well-rounded marketing strategy. But these days, it’s increasingly more difficult to access and obtain insights on your target audience. It’s not uncommon for marketers to question if surveys are worth the effort due to...
Why Affiliate Links and Promo Codes Aren’t Enough for Measuring Influencer Campaigns
If you frequent the blog, you know that we discuss influencer campaigns and influencer marketing quite a bit. And that’s because it’s become an essential part of any well rounded marketing strategy. Consider the three statistics from Digital Marketing Institute that...
4 Market Research Methods You Should Know And Try
When it comes to market research methods there are plenty at your disposal that can provide insights into your customer base or the audience you wish to reach. Market research is a crucial component of any marketing strategy, whether you're looking to increase market...
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A steep and expanding set of data privacy regulations that makes personalization challenging. And if that isn’t enough of a...
The Future of Pharma: Building Powerful Audiences In A Digital World (Part 2)
The Coronavirus pandemic has challenged business practices of almost every industry, and the pharmaceutical world is no exception. In this two part blog series, we’re taking a look at how the pharmaceutical industry adapted to these unexpected changes and evolved into...
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they hit the one in 9.2 quintillion odds of having a perfect bracket, brands are using this time to capitalize on their...
Why You Should Consider YouTube For Your Influencer Marketing Program
With over 1.9 billion monthly users, YouTube has become the second most popular social media platform today. With its increasing popularity, many businesses have turned to YouTube to promote their products and partner with influencers to engage with customers to drive...
The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1)
For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new treatments, resources and research. Over the past decade however, pharmaceutical reps have been slowly losing regular access to...