StatSocial Blog
StatSocial Redefines Influencer Marketing and Measurement with Launch of Audience-First Discovery Product Inclusive of 45M+ Influencers and Creators
NEW YORK, Nov. 7, 2024 -- StatSocial, the company focused on an audience-first approach across...
StatSocial Redefines Influencer Marketing and Measurement with Launch of Audience-First Discovery Product Inclusive of 45M+ Influencers and Creators
NEW YORK, Nov. 7, 2024 -- StatSocial, the company focused on an audience-first approach across social platforms, is disrupting the influencer marketing industry with the announcement of its...
StatSocial Announced Winner of the “Influencer Marketing Innovation Award” by MarTech Breakthrough
Here at StatSocial, we are excited to announce that we are the proud recipient of the “Influencer Marketing Innovation Award” by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global...
Deeply Understand Your Audience for Higher Survey Engagement
If you frequent our blog, you know we talk a lot about the importance of market research and effective survey outreach to inform your overall marketing, product, or go-to-market strategy. But as researchers and marketers know all too well, reaching your target...
How Social Audience Insights Keep Your Buyer Personas Actionable
Ask a roomful of marketers if they have buyer personas for their brand and odds are, most hands will go up. Ask the same marketers how many have updated their personas within the past year, and you’re bound to see far fewer hands shoot up. And that’s because the...
Here’s How to Accurately Measure the ROI of Earned Campaigns
Most people think of social media as a place to connect with loved ones and those with like-minded interests. But social media is also essential for brands looking to connect with their audience in a meaningful way. According to Hootsuite, social media is on track to...
The Top 10 Travel Destinations for Families This Summer
It's nearly the official start to summer, which means we all have one thing on our minds…vacation! For a lot of us, summer vacation comes with hitting the road or airports to get away with our families. As of 2019, over 100 million Americans took a trip throughout the...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to complete the transaction? This process is called the “buyer journey”—a concept that has existed in marketing for decades. In...
Tune-In: StatSocial + The Marketing Hero Podcast
This week we were fortunate to have our Marketing Director, Marlee Gauthier featured on The Marketing Hero Podcast, where a range of topics within the SaaS space are discussed. It’s to no surprise that much of the discussion between host Maia Morgan Wells and Marlee...
Survey Profiling: Using Social Audience Insights To Identify Tesla Owners
Market research is an essential part of any well-rounded marketing strategy. But these days, it’s increasingly more difficult to access and obtain insights on your target audience. It’s not uncommon for marketers to question if surveys are worth the effort due to...
Why Affiliate Links and Promo Codes Aren’t Enough for Measuring Influencer Campaigns
If you frequent the blog, you know that we discuss influencer campaigns and influencer marketing quite a bit. And that’s because it’s become an essential part of any well rounded marketing strategy. Consider the three statistics from Digital Marketing Institute that...
4 Market Research Methods You Should Know And Try
When it comes to market research methods there are plenty at your disposal that can provide insights into your customer base or the audience you wish to reach. Market research is a crucial component of any marketing strategy, whether you're looking to increase market...