StatSocial Blog
The Audience Targeting Tool That Doubled A Company’s Direct-to-Consumer Sales
Reaching your audience on social media and across the digital ecosystem has become more...
The Audience Targeting Tool That Doubled A Company’s Direct-to-Consumer Sales
Reaching your audience on social media and across the digital ecosystem has become more challenging than ever. With constantly evolving algorithms, increased competition for attention, and...
3 Easy Steps to Determine The Brand Impact of 2023 Super Bowl Commercials Across Social
According to NPR, brands spent $7 million for 30 seconds of advertising during the Super Bowl. That’s a lot of cash to shell out. Especially when you consider the fact that the same 30 second ad would run you a little over $800K during Sunday Night Football. We know...
Social Listening vs. Social Audience Insights: Which is Better for Measuring Brand Lift?
If you landed on this blog, you might be in the process of looking for answers to one of the following questions: How does my audience perceive my brand? How has my audience’s perception changed overtime? How has my brand been affected as the result...
HubSpot Says Most Marketers Don’t Know Their Audience—Here’s How To Fix It With An Audience Insights Tool
Earlier this month, HubSpot published a great article around a study highlighting a major problem—most marketers don’t know who their audience is. This is shocking news for a lot of people to hear in 2022, especially when 80% of consumers are more likely to buy from a...
5 Influencer Marketing Platforms and Services to Consider When Starting an Influencer Program
Marketers have plenty of options to select from for their influencer program. Here are 5 influencer marketing platforms and services to consider: Consideration #1: Agencies and managed services Agencies offering influencer marketing are perfect for marketing...
Here’s What Ticketmaster Needs to Do to Move Forward After the Taylor Swift Presale Disaster
November was a busy month. There was Thanksgiving, the kickoff of the World Cup tournament, and arguably the most memorable event—Taylor Swift’s “The Eras Tour” ticketing PR disaster. In case you somehow missed it, here’s a quick recap of what happened. Taylor Swift...
Influencer Partnership Validation: Ensuring Your Audience and Influencers Align
Whether you have a sophisticated influencer marketing program or are just starting out, it’s critical to identify the influencer partnerships that are mostly likely to reach and engage with your audience. If you’ve visited our blog in the past, the concept of an...
Your Guide to Creating Incredibly Powerful Influencer Marketing Campaigns This Holiday Season
With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few years of record growth may be coming to an end. In the very least, expect consumers to be more mindful about how and...
StatSocial launches Similarity Score for a New Approach to Audience Measurement
Marketers leverage numerous types of data to understand who their prospects and customers. Whether they turn to first-party CRM or purchase data, third-party data, or traditional research for audience measurement, you can evaluate an audience’s unique attributes is...
A Step-By-Step Guide To Conducting Highly Effective Market Research Studies in 2023
So you want to conduct a market research study. That’s great news. Research is key to understanding your audience and helping you validate and optimize your go-to-market strategy. The thing is, market research studies are tricky these days. Without the right tools you...
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since the Twitter Audience Insights feature was removed for reasons unknown. In case you are unfamiliar or forget what they looked like, below are two screenshots to jog your memory: Source: Twitter blog Source: Twitter blog Twitter’s...