StatSocial Blog
How to Maximize Existing AI Data Platform Investments with Social Audience Data
In the world of AI, the quality of your data defines the limits of what you can achieve. When...
How to Maximize Existing AI Data Platform Investments with Social Audience Data
In the world of AI, the quality of your data defines the limits of what you can achieve. When social audience data is integrated across an AI data platform, you gain a competitive edge that goes...
What are Social Panels & How to Create Them Using StatSocial
Social panels are a relatively new capability that combines the power of social audience insight tools and social listening. Used together, these tools allow marketing professionals to do some pretty powerful things. So what are social panels and should you start...
TikTok Insights: How to Take Action on Consumer Insights Across Millions of Active Users
Nearly half of Americans are currently engaging on TikTok with Gen Z making up over 40% of its users. While that may seem staggering, what’s even more staggering is the average user spends 95 minutes per day on the platform. So it’s not too surprising that marketers...
4 Ways Social Audience Data Leads to Higher Performing Paid Ads on Social Media
Marketers, let’s talk about running paid ads on social media. The concept isn’t a new one, but it’s becoming increasingly important. Last year, consumers spent 2.5 hours on social media every day. To give you an idea of just how staggering that time spent is, in 2022...
11 Top Social Listening Tools of 2024 (And How To Integrate Them With StatSocial)
A few years back, social listening tools were a scrappy thing marketers leveraged to get a leg up on trending topics their audience engaged with. Today, it’s a billion dollar industry and an integral part of a solid marketing strategy—with over 80% of marketers using...
The Secret to Business Growth & Customer Loyalty? Build Brand Communities
Think of your favorite brands. What about them do you love? Many consumers feel a strong connection to the brands they frequent, whether online or in-person. And when you’re loyal to a brand, you’re likely to shop there often and pay closer attention to their content....
3 Easy Steps to Determine The Brand Impact of 2023 Super Bowl Commercials Across Social
According to NPR, brands spent $7 million for 30 seconds of advertising during the Super Bowl. That’s a lot of cash to shell out. Especially when you consider the fact that the same 30 second ad would run you a little over $800K during Sunday Night Football. We know...
Social Listening vs. Social Audience Insights: Which is Better for Measuring Brand Lift?
If you landed on this blog, you might be in the process of looking for answers to one of the following questions: How does my audience perceive my brand? How has my audience’s perception changed overtime? How has my brand been affected as the result...
HubSpot Says Most Marketers Don’t Know Their Audience—Here’s How To Fix It With An Audience Insights Tool
Earlier this month, HubSpot published a great article around a study highlighting a major problem—most marketers don’t know who their audience is. This is shocking news for a lot of people to hear in 2022, especially when 80% of consumers are more likely to buy from a...
5 Influencer Marketing Platforms and Services to Consider When Starting an Influencer Program
Marketers have plenty of options to select from for their influencer program. Here are 5 influencer marketing platforms and services to consider: Consideration #1: Agencies and managed services Agencies offering influencer marketing are perfect for marketing...
Here’s What Ticketmaster Needs to Do to Move Forward After the Taylor Swift Presale Disaster
November was a busy month. There was Thanksgiving, the kickoff of the World Cup tournament, and arguably the most memorable event—Taylor Swift’s “The Eras Tour” ticketing PR disaster. In case you somehow missed it, here’s a quick recap of what happened. Taylor Swift...