StatSocial Blog
How to Maximize Existing AI Data Platform Investments with Social Audience Data
In the world of AI, the quality of your data defines the limits of what you can achieve. When...
How to Maximize Existing AI Data Platform Investments with Social Audience Data
In the world of AI, the quality of your data defines the limits of what you can achieve. When social audience data is integrated across an AI data platform, you gain a competitive edge that goes...
Influencer Analytics vs. Influencer Discovery Tools: What Every Marketer Needs To Know
How are your influencer marketing campaigns going this year? Is there room for improvement? The vast majority of marketers could enhance their approach to influencer selection by moving beyond high level vanity metrics such as follower count and engagement. While...
Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data
In today’s rapidly evolving landscape, marketers and media planners have more channels, mediums, and platforms to engage their buyers, yet, reaching them is more difficult than ever. Do you invest in traditional media outlets that are no longer the once fail-proof...
The Audience Intelligence Solution You Need to Truly Understand Your Consumers
Understanding your audience’s unique interests, affinities, and preferences is a nearly impossible task, requiring marketers to piece together data from various sources, tactics, and even departments. In this blog, we’ll explore the most common data sources and...
The Data You Need for Accurate Media Planning: Social Audience Insights
Navigating the ever-evolving media landscape requires more than just a good hunch, media kits, engagement, and demographic data; it demands concrete data about consumers’ media consumption and preferences. So, how do marketers access this crucial data? The advent of...
Top 6 Consumer Insights You’re Missing
Understanding who your audience is and what drives them has always been the foundation of an effective marketing strategy. But it’s no easy task. Gaining a holistic view of your audience requires pulling from a bunch of sources (e.g. CRM, surveys, social...
Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights
Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come with their constraints. CRM data can be basic and incomplete, while...
The Truth About Audience Intelligence Platforms (And How To Choose The Best One)
Today’s digital landscape has enabled businesses to connect with their consumers through a variety of channels. But it's also created a huge headache for marketers trying to reach their audience in a sea of endless competition. HubSpot polled marketing leaders to...
3 Reasons Your Go-To-Market Strategy Could Be Problematic & Headed for Failure
Picture this scenario: You’ve identified a gap in the market. You worked hard at developing a product to address the gap. The product is great. Your team? Fantastic. You develop what you think is a fool-proof go-to-market strategy.And? Crickets. Ok, maybe not...
How to Measure Brand Perception: Identify & Survey Exposed Social Audiences
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new social or influencer campaign, or receiving negative press? If so, conducting a brand perception study might be in your future. Due to a lack of quality data,...
Identifying Exposed Audiences Is Key If You Want to Measure Influencer Marketing ROI
Have you ever purchased a product based on an influencer’s recommendation? According to studies, half of all consumers have. And that’s because influencer marketing campaigns—when done well—are compelling. People feel like they know the influencers they follow. And...