StatSocial Blog
How to Maximize Reach, Conversions & ROAS with Audience-First Channel Optimization
Reaching your audience in today’s fragmented media landscape is more challenging than ever....
How to Maximize Reach, Conversions & ROAS with Audience-First Channel Optimization
Reaching your audience in today’s fragmented media landscape is more challenging than ever. Traditional sources like media kits, demographics, basic engagement metrics, and surface-level social...
Unlocking New Marketing & Insights Opportunities: StatSocial and LiveRamp Enhance Partnership
StatSocial and LiveRamp, the leading global data collaboration platform, are pleased to announce an enhanced partnership that opens up new avenues for marketers to fine-tune their go-to-market strategies and maximize campaign efficacy. Through this collaboration,...
StatSocial Recognized in G2’s Audience Intelligence High Performer Report
2024 is off to a great start for our StatSocial team. Our platform is helping hundreds of clients make meaningful connections with their ideal consumers and we’ve got some exciting new product updates in the works. The icing on the cake? It was just announced that...
Influencer Analytics vs. Influencer Discovery Tools: What Every Marketer Needs To Know
How are your influencer marketing campaigns going this year? Is there room for improvement? The vast majority of marketers could enhance their approach to influencer selection by moving beyond high level vanity metrics such as follower count and engagement. While...
Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data
In today’s rapidly evolving landscape, marketers and media planners have more channels, mediums, and platforms to engage their buyers, yet, reaching them is more difficult than ever. Do you invest in traditional media outlets that are no longer the once fail-proof...
The Audience Intelligence Solution You Need to Truly Understand Your Consumers
Understanding your audience’s unique interests, affinities, and preferences is a nearly impossible task, requiring marketers to piece together data from various sources, tactics, and even departments. In this blog, we’ll explore the most common data sources and...
The Data You Need for Accurate Media Planning: Social Audience Insights
Navigating the ever-evolving media landscape requires more than just a good hunch, media kits, engagement, and demographic data; it demands concrete data about consumers’ media consumption and preferences. So, how do marketers access this crucial data? The advent of...
Top 6 Consumer Insights You’re Missing
Understanding who your audience is and what drives them has always been the foundation of an effective marketing strategy. But it’s no easy task. Gaining a holistic view of your audience requires pulling from a bunch of sources (e.g. CRM, surveys, social...
Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights
Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come with their constraints. CRM data can be basic and incomplete, while...
The Truth About Audience Intelligence Platforms (And How To Choose The Best One)
Today’s digital landscape has enabled businesses to connect with their consumers through a variety of channels. But it's also created a huge headache for marketers trying to reach their audience in a sea of endless competition. HubSpot polled marketing leaders to...
3 Reasons Your Go-To-Market Strategy Could Be Problematic & Headed for Failure
Picture this scenario: You’ve identified a gap in the market. You worked hard at developing a product to address the gap. The product is great. Your team? Fantastic. You develop what you think is a fool-proof go-to-market strategy.And? Crickets. Ok, maybe not...