StatSocial Blog
Audience-First Influencer Discovery and Measurement: The Future of Influencer Marketing
The world of influencer marketing is evolving, and marketers are constantly on the lookout for...
Audience-First Influencer Discovery and Measurement: The Future of Influencer Marketing
The world of influencer marketing is evolving, and marketers are constantly on the lookout for tools that go beyond surface-level metrics to help them reach their target audiences effectively. Most...
The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data
Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram, Twitter, YouTube, Pinterest, and Snapchat — analyzing their purchasing habits across numerous categories. By...
“Talking Influence” — StatSocial on Influencer Attribution
Over at the industry leading publication, Talking Influence, StatSocial's Founder and President, Michael Hussey has written a piece entitled, "Attribution: The Missing Link for Influencer Marketing?" After a brief outline of social media marketing's evolution (leading...
StatSocial is the Twitter Audience Insights Alternative
Twitter discontinued its Audience Insights from Twitter Analytics in January 2020. Introduced in 2015, Twitter's Audience Insights provided in-depth data/insights about Twitter followers and those who engaged with tweets. Insights included demographic information,...