At StatSocial, we love data. And we especially love taking deep dives into the audiences of some of our favorite brands. A little while back, we...
Persona Creation
How to Create Actionable Buyer Personas: The Audience Intelligence Tool Every Marketer Needs
Buyer personas are key to delivering personalized experiences to your audience, but traditional methods for developing these personas are often...
The Consumers Drinking LaCroix
Back in 2008, StatSocial’s content creator, Justina, studied abroad in Italy where restaurants offered “acqua frizzante”—aka sparkling water—more...
Here’s Why StatSocial’s platform Is The Best Consumer Insights Tool For Agencies in 2024
In this blog, we explore: The Difference Between Social Listening and Social Audience InsightsA Closer Look at a Social Audience Insights...
Your Guide to Creating Incredibly Powerful Influencer Marketing Campaigns This Holiday Season
With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few...
How Social Audience Insights Keep Your Buyer Personas Actionable
Ask a roomful of marketers if they have buyer personas for their brand and odds are, most hands will go up. Ask the same marketers how many have...
The Top 10 Travel Destinations for Families This Summer
It's nearly the official start to summer, which means we all have one thing on our minds…vacation! For a lot of us, summer vacation comes with...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to...
A Step-By-Step Guide To Your 2022 Marketing Planning
Marketers, let’s chat about your 2022 marketing strategy. Ideally, you’d already have this completed—but if you don’t, don’t stress! It's not too...
What Do Audience Insights About Celebrity Chefs & Foodie Publications Reveal?
It’s officially November, which means we’re knee deep into autumn. And while we’re still adjusting to colder weather and complaining about the end...
Who’s Fueling The Chicken Sandwich Craze?
Here at StatSocial, we’re obsessed with data. It’s pretty hard not to be when you have millions of data points right at your fingertips. From time...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a...