Brand Measurement Archives

Social Listening vs. Social Audience Insights: Which is Better for Measuring Brand Lift?

Jan 26, 2023 | Audience Intelligence, Brand Measurement

If you landed on this blog, you might be in the process of looking for answers to one of the following questions: How does my audience...

Here’s What Ticketmaster Needs to Do to Move Forward After the Taylor Swift Presale Disaster

Dec 8, 2022 | Audience Intelligence, Audience Retargeting, Brand Measurement

November was a busy month. There was Thanksgiving, the kickoff of the World Cup tournament, and arguably the most memorable event—Taylor Swift’s...

Here’s How to Accurately Measure the ROI of Earned Campaigns

Jun 28, 2022 | Brand Measurement

Most people think of social media as a place to connect with loved ones and those with like-minded interests. But social media is also essential for...

The Secret To Overcoming A PR Crisis? Social Audience Insights.

Jan 13, 2022 | Audience Retargeting, Brand Measurement

A PR crisis happens fast and seemingly out of nowhere. But when it hits, it can feel all consuming and as if you’ll never dig your way out. The key...