Earlier this month, HubSpot published a great article around a study highlighting a major problem—most marketers don’t know who their audience is....
Audience Retargeting
Here’s What Ticketmaster Needs to Do to Move Forward After the Taylor Swift Presale Disaster
November was a busy month. There was Thanksgiving, the kickoff of the World Cup tournament, and arguably the most memorable event—Taylor Swift’s...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to...
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A...
The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1)
For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new...
The Secret To Overcoming A PR Crisis? Social Audience Insights.
A PR crisis happens fast and seemingly out of nowhere. But when it hits, it can feel all consuming and as if you’ll never dig your way out. The key...
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
How Social Audience Insights Transform Your Data Strategy
If you think about how your marketing team operates today—various research, campaigns, and strategic planning all happen simultaneously. Data is...