Reaching your audience on social media and across the digital ecosystem has become more challenging than ever. With constantly evolving algorithms, increased competition for attention, and restrictions on targeting options, marketers often struggle to connect with the right audience. Privacy regulations and platform changes, such as the removal of interest-based targeting options, have further limited the ability to engage with niche demographics. Yet, consumers expect highly personalized and relevant content, making generic strategies ineffective. So, what’s a marketer to do?
In the sections below, we highlight how the marketers at CEG Agency leveraged StatSocial’s audience targeting tool to deliver extraordinary growth by taking an audience-first approach to their client’s new go-to-market campaign.
How CEG Agency enhanced audience targeting
A genetic testing kit company that previously sold through referring physicians was looking to pivot to a direct-to-consumer model to reach more individuals interested in preventative health topics, such as assessing genetic risks for breast and ovarian cancers. However, supporting this new go-to-market strategy came with challenges—platforms such as Meta had recently removed targeting options for healthcare-related interests, limiting the ability to connect with niche audiences.
To overcome these targeting restrictions, the company sought an agency partner that could effectively reach health and wellness audiences. This led them to partner with CEG Agency, which leveraged StatSocial—delivering a platform for building highly specific and niche audiences for activation across digital channels.
Reaching the right consumers with StatSocial’s advanced audience targeting tool
By leveraging StatSocial’s platform, CEG Agency implemented an audience-first, data-driven approach to their ad targeting, delivering extraordinary results.
Here’s how they did it:
- Built and activated niche audiences across paid channels: StatSocial’s audience targeting tool eenabled the team to identify individuals with specific interests in health, wellness, specific diseases, and genetic testing. These audiences were built using granular insights and activated across platforms like Facebook and other digital channels, ensuring the campaign reached the right people.
- Retargeted influencer audiences: CCEG Agency selected 12 influencers to promote their client’s product. With StatSocial, they amplified these partnerships by identifying users engaging with the influencers and retargeting them with customized messaging. This approach combined influencer content with paid media for continual awareness and maximum impact.
The transformative growth achieved with StatSocial audiences targeting capabilities
By creating and activating custom healthcare and influencer audiences, the results from this new direct-to-consumer model exceeded expectations. Within 3-4 weeks of the campaign’s launch, social ads generated 150,000 link clicks and drove over a 2x increase in sales. This remarkable growth is largely attributed to CEG Agency’s implementation of StatSocial’s advanced audience targeting capabilities.
Why an audience targeting tool is essential for reaching your specific audience
CEG’s implementation of an audience-first approach underscores the importance of using an audience targeting tool like StatSocial’s to connect with niche audiences and drive results. Traditional targeting methods often lack the precision needed to engage specific demographics, especially in regulated industries like healthcare. StatSocial’s platform bridges this gap, providing actionable insights that allow marketers to:
- Build custom audiences tailored to specific interests and behaviors.
- Amplify influencer campaigns with data-driven targeting.
- Reach audiences across traditional and digital channels—from printed publications to niche podcasts—where they engage most.
By using an advanced audience targeting tool, the genetic testing company didn’t just reach its audience—they delivered messaging and product offerings to the right audience.
Ready to effectively reach your audience? Schedule a call with our team to learn more.