Just ask your audience.

Get answers in seconds to any open-ended question from Digital Twins of your actual audience, each weighted to the buyers it represents, so you can probe, challenge, and follow the reasoning behind every response.

Request a demo

Qual you can weight, trace, and run live

Ask the whole room

Pose any question to a live digital panel drawn from your real audience and hear back in minutes, not weeks.

Pull any voice aside

Go one-on-one with any respondent to probe the “why,” ask follow-ups, and chase a thread as far as it goes.

Map answers back to data

Click into any response for the cohort, distribution, and rationale underneath it, so it’s qual you can defend.

Weight every voice

Size each voice to the buyers it represents, so the loudest opinion never outweighs the most common one.

See how it works

Everyone else asks AI to invent people. We start with real ones.

Without StatSocial

Weeks of recruiting, scheduling, and moderating to hear from a handful of people.
A few loud voices in a room that may not reflect your broader customer base.
Anecdotes and quotes with no way to size how common they are.
A separate study from your quantitative research, run on a different panel.

With StatSocial

Minutes, not weeks. No recruiting or scheduling required to field your audience and probe them live.
Weighted. Every voice is sized to the share of real buyers it represents, so majority and niche views land at their true weight.
Traceable. Every answer opens to the cohort, distribution, and rationale behind it.
Unified research engine. Your quant and qual run on the same Digital Twins, not two panels.

Benchmark Validation

Validated against the gold standards of public research

Focus Groups run on the same anonymized Digital Twins as our quantitative surveys, benchmarked against 40+ studies from Pew, Gallup, and Nielsen.

3.3 pts MAEAverage error across 40+ benchmark studies vs. 5-6 pts MAE for typical online panels.

See the proof behind the room.

How the engine behind Focus Groups validates against real-world benchmarks.

Learn more

Why teams choose Digital Twins & Focus Groups over synthetic panels.

"The idea that you could have an interview with a decision-making and stakeholder audience is probably the biggest single breakthrough in research I've touched in 15 years. I cannot tell you how big a deal that is."

Michael I.Brand StrategistIndependent Agency

"We’re actually getting a lot of the same feedback. There isn’t a big delta between how they’re responding as a twin and how we’re seeing them show up in real life."

Dean M.Managing Partner & Co-FounderShepherd

"StatSocial helps us make data-driven decisions for understanding content and channel consumption habits that might otherwise be decided based on intuition or anecdotal data."

Bryan S. Senior Social StrategistEnterprise Agency